Brand Marketing Intern

Vision Statement: Innovating the solutions that power the world’s best entertaining and food service experiences.

Mission Statement: Perlick is a 5th generation family business that serves as an essential partner in the commercial foodservice and residential appliance industries. We put our customers first in everything we do by engaging a team of world class associates to develop, produce, and deliver premium products and customer experiences that provide a lifetime of exceptional value.

Perlick Values: Lead By Serving – others before self, Grow by Innovation – solutions that exceed our customers’ expectations, Continuous Improvement – strive to get better every day, Live the Legacy – maintain our positive reputations with the future in mind

SUMMARY:

Perlick is seeking a highly motivated Brand Marketing Intern to support our brand marketing initiatives. This internship offers a unique opportunity to work closely with multiple teams, including Brand Marketing, Product Management, Marketing Communications, Sales, and IT, to ensure the successful execution of product solutions and marketing programs that meet the needs of both internal and external customers.

In this role, you will gain hands-on experience working with cross-functional teams to develop and refine marketing assets that elevate our products and strengthen the Perlick brand. The ideal candidate will be a creative and proactive individual who is eager to learn about the intersection of brand strategy, marketing communications, and product marketing.

PRINCIPAL DUTIES & REPONSIBILITIES :

1. Collaborate with cross-functional teams (including marketing, product management, sales, and IT) to create visually compelling product marketing assets that align with our brand identity and engage target audiences.
2. Assist in the design and development of commercial marketing resources, such as presentations, digital content, and promotional materials, ensuring they are visually on-brand and impactful across all platforms.
3. Maintain brand consistency across various marketing channels by ensuring that all visual and written assets align with our established brand guidelines.
4. Conduct market research to support the design of engaging product positioning, competitive analysis, and customer insights, helping to inform creative decisions and marketing strategies.
5. Contribute to the creation and execution of brand campaigns, including designing assets for social media, email marketing, and advertising to drive engagement and brand awareness.
6. Track and analyze key performance indicators (KPIs) to evaluate the success of design-driven marketing initiatives, ensuring the visual content performs effectively and delivers results.
7. Support the development of marketing collateral to ensure high-quality, visually compelling assets that help elevate our brand presence and ensure that our products are represented by the best possible design.
8. Assist in event planning and execution for various marketing activities and activations nationwide, ensuring that these events align with Perlick’s brand image and create meaningful experiences for attendees. This includes supporting the design and coordination of materials and logistics for events, trade shows, and promotional activations.
9. Support the development of an influencer program, helping identify and collaborate with relevant influencers to amplify our brand presence and engage new audiences across social media and other digital platforms.
10. Assist in new product launches, including updating pricing, spec sheets, AutoQuotes, and website PIM systems to ensure accurate and up-to-date information is available across sales and marketing channels. Collaborate with cross-functional teams to ensure a smooth product launch process and seamless integration of new product details into Perlick’s internal systems, customer-facing materials, and website.
11. Other duties, projects, and learning objectives as assigned.

Qualifications

QUALIFICATIONS & REQUIREMENTS:

• Currently enrolled in a 2- or 4-year degree program in Marketing, business or a related field.
• Excellent written, verbal and interpersonal communication skills a must.
• Excellent problem-solving skills, collaborative team working skills, and attention to detail.
• Proficiency in Microsoft Office (Word, Excel, PowerPoint); experience with design tools (e.g., Adobe Creative Suite).
• Ability to quickly react to different situations and perform efficiently in an ever-changing, fast-paced environment.
• Can-do attitude with a desire to make a meaningful impact.

CORE COMPETENCIES:

• Exhibits core cultural behaviors that reflect Perlick’s values to support our mission and vision.
• Ensures Accountability: Holds self and others accountable to meet commitments. For example, holds self to high standards and consistently honors policies, procedures, and work requirements. Scrupulously ensures all work is correct.
• Communicates Effectively: Develops and delivers multi-mode communications that convey a clear understanding of the unique needs of different audiences. Pays attention to others' insights, advice, or instruction, grasping the main elements. Promptly shares relevant information with the right amount of detail.
• Self-Development: Shows personal commitment and takes action to continuously improve. Accepts assignments that broaden capabilities. Learns from new experiences, from others, and from structure learning. Makes the most of available development resources.

BENEFITS:

• Shadowing, mentoring, and training opportunities with our experienced team of marketing professionals.
• Practical experience with a wide variety of brand marketing activities.
• Opportunity to attend weekly meetings and occasional networking events.
• Compensation available.

PHYSICAL/SENSORY DEMANDS: Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Daily work may include sitting, bending, standing, crouching, reaching, and some lifting (up to 25 lbs.).

Perlick is an Equal Opportunity Employer and participates in E-Verify. Perlick does not discriminate on the basis of race, creed, color, national origin, religion, gender, marital status, sexual orientation, age, disability, veteran status.

This position does not currently offer relocation assistance or sponsorship.

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