Esports Content Marketing Liaison
Job Summary/ General Description:
This position will be under the coordination of the Marketing and Communications Director, we're seeking for someone to produce esports and gaming-related text, as well as Meta-Stadiums branded content (blogs, educational content, OP/EDS on the esports scene and our teams, and commercial content).
Responsibilities:
- Develop, draft, and edit short- and long-form content including infographics, newsletters, blogs, social media posts, video scripts, website, and digital ads.
- Create culture-driving, business-building, big brand work in every medium, from broadcast and web video, to targeted social and influencer campaigns.
- Writing and editing marketing copy (e.g., promotional emails, newsletters, blogs, landing page copy, press releases).
- Create fun copy for social and digital needs.
- Crafting case studies and research-based thought esports and gaming articles. Concept and produce content including e-Com, gaming, and everything trending in the esports industry.
- Collaborating with the merchandise department on content and copy for our e-commerce needs.
- Developing well-branded, clear, and SEO-focused content and copy for our main web pages. Understand principles of writing for the web, including search engine optimization and search engine marketing.
- Participating in brainstorming, planning, and project update calls with internal team members.
- Working towards daily, weekly, monthly KPIs.
- Proactively identify opportunities to tap into or incorporate the latest trends in the esports industry, pop culture, and identify execution approaches.
- Help develop content strategies and plans; assist in establishing positioning statements and messaging strategies for executive presentations and marketing campaigns, and events.