You are viewing a preview of this job. Log in or register to view more details about this job.

Graphic Designer Brand Strategist

LGX | Strategy + Branding + Marketing
Email

Job Overview

LGX is an Omaha-based digital strategy + branding + marketing company specializing in website design & development, small business marketing planning & consulting, SEO/AI search, and graphic design. We’ve been operating for more than 16 years and are expanding our team to meet the growing demand for projects ranging from logo development and website builds to complicated e-commerce platforms and long-form video production.

We are looking to add a Graphic Designer / Brand Strategist to our team (Approximately 20-30 hours per week). This individual will serve as a vital team member who produces quality design work and communicates with clients to solve issues. 

We are looking for a detail-oriented person who can work with different personalities, work styles, and preferences (clients, subcontractors, developers, creatives, etc.).

We support our team members to do work they enjoy and take time for the essential nonwork things in life. We offer a flexible schedule, opportunities for advancement/promotion, a fun workplace, and a mix of office/remote work.

This is a part-time to full-time independent contractor (1099) position with room to grow. We encourage recent students, those re-entering the workforce, and those with other applicable experience to apply.

We will look for the best candidate as we understand this is somewhat of a hybrid position. We also look for candidates with skills in other areas that may benefit the company for consideration (e.g. a strong designer with website-building knowledge & photography skills but not necessarily skilled in brand strategy could be a viable candidate for this position).

Brand Strategist Responsibilities:

  • Conducting extensive primary and secondary research.
  • Staying up-to-date on consumer research and market trends.
  • Analyzing research, data, and trends.
  • Creating competitive reviews and situational analyses.
  • Identifying insights, challenges, and opportunities.
  • Developing brand architecture, positioning, and strategy.
  • Writing compelling brand stories.
  • Meeting and presenting to clients.
  • Briefing and collaborating with creative teams.
  • Leading ideation and brainstorming sessions.
  • Researching effective brand names for new products or services.
  • Rebranding existing products or services.
  • Performing target audience research.
  • Brand positioning, which involves defining the benefits the target audience thinks of when they hear the brand's name.
  • Creating buyer personas, which are descriptions of the company's ideal customer that include their age, lifestyle, personality, goals, needs, and challenges.
  • Ability to perform brand audits to assess the brand's status in the market and ways to strengthen it.
  • Creating brand architecture, which includes the logo, messaging, creative materials, and marketing campaigns.
  • Creating brand stories that tell customers about a product or service and try to form an emotional connection with them.
  • Overseeing the production of all brand creative—advertisements, presentations, catalogs, sales sheets, social media campaigns, blogs, testimonials—and ensuring they have a consistent tone and message.
  • Writing consistent content for marketing materials.
  • Doing research to identify competitors and their products' strengths or weaknesses (SWOT).
  • Familiar or interested in AI technology to help assist with duties preferred.

Graphic Designer Responsibilities: 

  • Planning concepts by studying relevant information and materials.
  • Perform retouching and manipulation of images.
  • Illustrating concepts by designing examples of art arrangement, size, type size, and style and submitting them for approval.
  • Preparing finished art by operating necessary equipment and software.
  • Create and design various materials for print and digital collateral.
  • Ensure projects are completed with high quality and on schedule.
  • Coordinating with clients, vendors, and colleagues as necessary.
  • Contributing to team efforts by accomplishing tasks as needed.
  • Communicating with clients about layout and design.
  • Creating a wide range of graphics and layouts for product illustrations, company logos, and websites with software such as Photoshop and Adobe Illustrator. 
  • Reviewing final layouts and suggesting improvements when necessary.
  • Prioritize and manage multiple projects within design specifications and budget restrictions.
  • Familiar or interested in AI technology to help assist with duties preferred.

Qualifications for Graphic Designer:

  • Bachelor's degree in graphic arts, design, communications, or equivalent experience.
  • 2+ years of experience in graphic design.
  • Knowledge of layouts, graphic fundamentals, typography, print, and the web.
  • Familiarity with web layouts and responsive design.
  • Knowledge of Adobe Illustrator, PhotoShop, InDesign, Canva, and other graphic design software.
  • Compelling portfolio of work over a wide range of creative projects.
  • Strong analytical skills.
  • Excellent eye for detail.
  • Great spelling and grammar skills.
  • Strong eye for typography layout and design.

Qualifications for Brand Strategist: 

  • Degree or equivalent experience in business, marketing, branding, communication, or a related field required.
  • Previous experience as a brand strategist or similar role preferred.
  • Excellent communication skills, both verbal and written.
  • Experience leading client meetings.
  • Analytical and problem-solving mindset.
  • Creative and compelling storyteller.
  • Strong research skills.
  • Strategic thinker.
  • Excellent presentation skills.