Social Media Manager

Social Media Manager - Freelance/Part-Time

Location: Los Angeles, CA (Mostly remote; but must be in-person to content capture at The Original Farmers Market in West Hollywood)

Schedule: Freelance/Part-Time (20 hours/week). Must have daily availability for community engagement/posting, including weekends.

Compensation: $30 per hour

The Agency: The Right Now

The Right Now is a creative and lifestyle agency delivering data-driven communication strategies across media, talent, and social. This role lives within Now Studio, our creative production arm where social strategy meets high-speed content creation. We move at the pace of culture to produce scroll-stopping content for Carousels, Reels, and Stories. We are a small, collaborative team that values positivity and operational precision. 

Website: https://www.therightnow.co/

IG: https://www.instagram.com/therightnowdotco/?hl=en 

The Role

The Social Media Manager will own and execute a 7-day-a-week publishing cadence across Instagram and Facebook for our marquee clients, one of the oldest Markets in the country, The Original Farmers Market (TOFM) ensuring a consistent, high-quality presence that reflects the energy and diversity of the brands.

This role is responsible for end-to-end content creation and curation—primarily publishing content via a publishing tool monitoring data, repacking content received from the Market, filming & editing new content, developing original, social-first ideas, sourcing and requesting content from a network of 100+ TOFM merchants. You will proactively identify opportunities for unique, fun, and engaging content that drives customer growth and interaction.

In addition to content development for TOFM, you will lead daily programming, publishing, and real-time community management, including actively engaging with followers through likes, comments, reposts, and direct interactions, while also monitoring and flagging any issues that require escalation for the Market.

You will leverage platform expertise across Instagram and Facebook, manage account access for timely engagement, and utilize PLANABLE to maintain a disciplined and organized publishing workflow. This role requires a balance of creativity and operational rigor to deliver best-in-class content and foster an authentic, always-on connection with TOFM community.

Key Responsibilities

Social Management & Publishing

Lead 7-day-a-week publishing across Instagram and Facebook, including feed posts, Stories, Reels, and active community engagement.

Oversee daily social planning and scheduling using Planable (or similar platforms) to maintain a consistent posting cadence.

Monitor and engage with the community in real time—managing account logins to handle reposting, tags, likes, comments, and shares.

Capture and edit on-site content for key activations (e.g., Vinyl Fest, Fall Festival, seasonal events and photoshoots).

Build relationships with merchants to request and create content that highlights their products, personalities, and stories.

Attend weekly social meetings, internal project calls, and merchant-facing meetings to align on upcoming activations.

Must be available approximately 25 hours per week, including weekends, to manage real-time engagement and Story reposting.

Content Creation & Production (TOFM)

Shoot and edit social-first photo and video content optimized for Instagram and Facebook.

Write engaging, on-brand captions and identify trending audio to maximize reach and impact.

Support creative ideation, storyboarding, and social scriptwriting to generate fun, shareable content.

Ensure all content aligns with the established brand voice, aesthetic, and overarching client goals.

Attend and capture content at events, including evenings and weekends as needed.

Must be in-person at The Original Farmers Market to capture content, meet with merchants, and spend time on-site for storytelling.

Performance & Reporting

Comfortable looking at Meta Biz Suite and pulling data 

Responsible for putting together quarterly reports

Monitor key metrics, generate reports for client review, and provide insights to refine programming strategy.

Stay current on platform trends, algorithm shifts, and best practices to keep the brand culturally relevant.

Qualifications

Experience

Social media management, publishing, or content production; experience managing brand channels in agency, hospitality, fashion, entertainment, events.

Analyzing data and creating simple reports with key learnings and recommendations.

Skills & Tools

Proficiency in Planable, Plann, Meta Business Suite, Later, CapCut, Canva, and Adobe Creative Suite (Premiere, Photoshop, Lightroom, etc.).

Proven ability to capture & edit high-quality content via iPhone, DJI, and Prosumer cameras.

Excellent time management and communication skills.

Strong grasp of platform-native storytelling and social copywriting.

Ability to interpret analytics and translate insights into actionable content strategies.

Knowledge of community engagement tactics and emerging social trends.

Confidence in leveraging AI tools for content ideation, trend research, and workflow optimization. 

Next Steps

If interested, please send your resume, a creative portfolio (of IG reels you’ve shot & edited), and a brief cover letter to rylee@therightnow.co Candidates selected for interviews may be asked to complete a short creative assignment.