Freelance Brand Identity Designer

Freelance Brand Identity Designer – Project-Based Engagement

Sights & Sound is a Massachusetts-based residential technology integration firm working alongside architects, interior designers, and custom builders in high-end residential environments.

We are seeking a freelance designer to develop a foundational brand identity system. This is a paid professional engagement, not speculative work.

The objective is to establish a cohesive, disciplined brand presence that feels architectural and understated rather than tech-forward or retail-oriented.

Scope of Work

Primary logo and secondary mark

Core typography selection and hierarchy

Foundational color palette

Concise brand guide (approximately 5–8 pages outlining usage standards)

Expanded applications such as website direction or collateral systems may follow as a second phase.

Timeline

4–6 week engagement beginning upon agreement. Structured milestones will guide the process, including creative direction alignment, logo development, refinement, and brand guide delivery.

Compensation

Fixed project fee in the $2,500–$3,500 range, depending on experience and final scope alignment.

Payment structure:

50% at commencement

50% upon final delivery

Full ownership of final approved work transfers upon payment. Designer retains the right to include the work in their portfolio.

Ideal Candidate

Strong portfolio demonstrating complete identity systems

Clear typographic discipline

Experience with minimal or architectural brand work preferred

Ability to work independently with structured feedback

To Apply

Please submit:

Portfolio link

Brief note describing relevant experience

Availability window