Marketing Support Specialist
We are seeking an enthusiastic and detail-oriented Marketing Support Specialist to join our growing team at The Selfhelp Home. This position is designed to provide dedicated support to our Development & Marketing Associate, allowing our team to focus more strategically on growth initiatives while maintaining strong marketing and communications efforts.
Founded in 1938, our community is built on rich Jewish traditions and values, creating a unique and vibrant environment for our residents. As our Marketing Support Specialist, you'll play a vital role in telling our story and supporting the marketing activities that help families discover the exceptional care and community we provide.
This is an excellent opportunity for an early-career professional or a student to gain comprehensive marketing experience in the meaningful nonprofit senior care sector. You'll work closely with our Development & Marketing Associate and agency partners to support marketing and development initiatives that showcase our community's unique market position and quality of care.
This position reports to the Development & Marketing Associate and collaborates closely with the Sales Director and Chief Growth Officer.
Key Responsibilities
- Assist with email & direct mail marketing campaigns and newsletter distribution
- Update website content and ensure accuracy of information
- Support search engine optimization efforts
- Photograph resident activities, capture day-to-day life at Selfhelp for marketing purposes
- Catalogue and maintain photo collection
- Support event marketing, coordination and promotional activities
- Assist with external vendors and contractors
- Manage marketing supply inventory and ordering
- Help with marketing database management and updates
Qualifications
Required:
- Associate or near completion of bachelor’s degree in marketing, communications or related field (or equivalent experience)
- 0-2 years of marketing, communications, or related experience
- Strong written and verbal communication skills
- Basic knowledge of Microsoft Office Suite (Word, Excel, PowerPoint)
- Detail-oriented with strong organizational skills
- Ability to manage multiple projects and meet deadlines
- Creative mindset with an eye for visual design
- Comfortable working in a collaborative team environment
Preferred:
- Experience with marketing platforms (Constant Contact, etc.)
- Basic knowledge of graphic design tools (Canva)
- Familiarity with content management systems and website updates
- Understanding of healthcare or senior care industry
- Experience with photography/videography
Personal Attributes:
- Genuine interest in senior care and improving quality of life for older adults
- Empathetic and patient communication style
- Professional demeanor when interacting with residents, families, and community members
- Adaptable and eager to learn new skills
- Strong work ethic and reliability